by Travis Normand
South Carolina Football will debut a new custom gray “Battle” uniform by Under Armour at their game vs. LSU in Baton Rouge on October 13, 2012.
***Video by Gamecock Productions, South Carolina Athletics. All rights reserved. If you like it, great! Share it, but PLEASE DO NOT CLIP IT OR RE-PURPOSE ANY FOOTAGE FOR USE IN OTHER VIDEOS OR BROADCASTS.***
The above quote was taken from the YouTube.com page where I found the accompanying video. The video was posted by GamecocksOnline.com.
If you go to the uniform’s announcement page at GamecocksOnline.com, you can read a short description about the design of the uniform. I have am also re-posting this description below. It reads: [emphasis added]
Check out official photos and video of the new custom “Battle” gray uniforms the Gamecocks will wear this weekend vs. LSU! Video and photos produced by Gamecock Productions!
Uniform details provided by Under Armour:
– The SC Battle Gray uniform was inspired by a battleship, taking cues from the color and incorporaing [sic] it along with the SC Garnet and custom SC camo pattern
– The camo pattern, which is South Carolina to the core, incorporates the Palmetto Tree and Crescent moon into the design and is a nod of respect to the strong military presence in the state
– The uniform is a fusion of military inspiration and new-school Under Armour innovation and design
So, not only is this one of the ugliest uniforms I have ever seen, but the “details provided by Under Armour” are lacking in substance.
First, they state that the “Battle Gray uniform was inspired by a battleship . . .”
While that is all fine and good, I would like to know which battleship. Was it just any battleship? Was it even an American battleship?
Second, Under Armour states that “The camo pattern, which is South Carolina to the core . . .”
Again, can they explain this? Why is a camo pattern “South Carolina to the core?” Is it because the pattern itself incorporates the Palmetto Tree and Crescent moon? Is it because of a strong military presence in the state? I am not sure what having a strong military presence in the state of South Carolina has to do with the Gamecock football program. However, the Citadel is a military school located in South Carolina and it would make a lot more sense for their football team to dress in camo.
Finally, I guess I am asking too much. While I always ask that a team’s uniform look decent, it is probably too much for me to ask that the reason behind such a goofy design also makes sense.