Notre Dame Protects Stadium Atmosphere

Notre Dame - 16Kby Travis Normand

By now you have probably heard that Notre Dame has a new shoe and apparel contract with Under Armour.  While the contract is apparently the most valuable in college sports history, I am impressed with Notre Dame’s ability to maintain its identity.  I am aware that the negotiating position of each school is different in terms of how much leverage they have, and Notre Dame has more leverage than most.  However, with so many schools selling their traditions and histories in order to “better” their competitive standing, it is refreshing to see a school so committed to maintaining a non-commercialized atmosphere.

See the following quote from the article about Notre Dame’s new Under Armour Contract:

One point in the talks that was not negotiable was Under Armour getting any signage in Notre Dame Stadium.

“It’s just one of those things that is just so central to our identity,” Swarbrick said. “We want to be Augusta-like in that way, and that’s why after we discussed it one time it was never brought up in conversation again.

“Instead, I agreed to let them put their logo on the athletic director.”

**Update: February 7, 2014

I also stumbled upon the following quote from an article in the Chicago Tribune.

The stadium renovation will include larger scoreboards but no final decisions have been made about how video will be used — a divisive issue between younger and older football fans. University officials assured loyalists that there will be no commercial signs or advertising. The current seating bowl also will not change.

**Update: February 19, 2014

In contrast to Notre Dame’s approach towards preserving tradition, Texas A&M is also “upgrading” its own stadium — Kyle Field.  However, A&M is taking a decidedly different approach to the use of video boards.  On Tuesday, February 18, Texas A&M held a press conference in order to give updates on the Kyle Field renovation project, and the following is what was reported by the Dallas Morning News [emphasis added].

On Tuesday in at a press conference held by A&M to give updates to the redevelopment of Kyle Field, Texas A&M University System Chancellor John Sharp announced that the new video board that will be atop the new south endzone will be the largest in collegiate athletics.

“The new scoreboard in the south endzone is projected to be the largest in collegiate athletics, almost twice the size of the scoreboard from last year,” Sharp said. “You can see it in the rendering that it will be another intimidating factor in the redeveloped Kyle Field.”

Longhorns are through with Alamo Bowl

by Travis Normand

“Don’t get me wrong — I love the Alamo Bowl,” UT defensive back Quandre Diggs said. “But I don’t want to come back here.” (link)

You don’t want to come back? I am sure that Alamo Bowl officials can see to it that you don’t come back.

Of course, after getting drilled 30-7 by the Ducks, I can see why you might not want to come back for more.

Don’t Text and Eat

2010 Pinstripe Bowl

by Travis Normand

Notre Dame RB George Atkinson III says he got suspended for texting during a team meal. Atkinson is Notre Dame’s second-leading rusher and will not play in today’s Pinstripe Bowl against Rutgers. The school apparently said that the suspension was due to a violation of team rules, while Atkinson gave more information in a tweet that has since been deleted.

Read more about this at by clicking HERE.

Screen shot of tweet courtesy of

Interesting Article on Steve Patterson

by Travis Normand

I was a little surprised when the Longhorns decided to hire Steve Patterson as their new Athletics Director.  I don’t have anything against Patterson but I just assumed the Longhorns would have hired Oliver Luck as their new A.D.

I am curious as to how much the Patterson hire would have been debated and discussed if not for everyone’s attention immediately shifting to the news surrounding Mack Brown.

While Mack Brown’s departure has been dominating the headlines, John Canzano of The Oregonian has written a column that should bring some attention back to Patterson.  It is an interesting perspective, and I would highly recommend checking it out.  It can be found HERE.