by Travis Normand
I don’t think I have written about my disdain for FOX’s college football coverage on this blog, but I used to write about it a lot on my old one. Just like FOX’s college football coverage, my old blog was horrible but I also didn’t take it seriously.
I remember writing about how happy I was to hear that the BCS broadcasts would be moved from FOX to ABC/ESPN (in 2008?). I also remember writing about how much I loved watching the Cotton Bowl each year, but hated the fact that I had to listen to FOX’s NFL commentators call the game.
Anyway, it comes as no surprise to me to hear that FOX’s college football morning show, FOX College Saturday, has been canceled before its second season has even begun.
I am not a TV executive, but maybe I should be. After all, when FOX announced the show a year ago, all I could think was, “great, another awful idea in terms of college football programming by FOX.“
It is final confirmation of what could be described as nothing but a disastrous tenure for Fox College Saturday, a program that couldn’t even make it to a second year.
– From AwfulAnnouncing.com
OnePointSafety 
Thanks for this post — I totally share your frustration with how college football coverage sometimes feels more like a branding exercise than real sports storytelling. You make a solid point about FOX’s broadcast decisions; it’s tough when talent, commentary, or presentation don’t live up to what fans expect or deserve, especially with something as iconic as the Cotton Bowl. The fact that Fox College Saturday didn’t even make it to Year Two pretty clearly says that the audience didn’t connect with what they were trying to do.
Reading this makes me think about what good coverage could be: insightful analysis, authentic voices who respect the game and the players, and production choices that enhance rather than distract. For brands like RobbinsAthletics, where we care a lot about athlete experience, mentorship, and the stories behind the score, seeing how broadcast media succeed (or fail) is really instructive. Thanks for sparking this — it’s a reminder that there’s a demand out there for better, more genuine college football content, and hopefully we’ll see creators and networks lean in.